How many titles are displayed during the opening sequences to the film?
"Netflix was displayed at the very beginning of the film, followed by "Taylor Swift Productions", and "Den of Thieves". "a netflix original film", "a taylor swift production", "a den of thieves production", and "a paul dugdale film" is displayed over a close-up shot of a snake's skin. The title of the film was only displayed once at the end of the sequence of pictures, videos, music, and voices.
What images are prioritized in the opening sequence?
Images prioritized in the opening sequence are pictures of Taylor Swift as a teenager, leading up to her now in her career. A snake's skin also flashes between these pictures. The pictures are also distorted and fuzzy during certain parts as the music changes. These images are prioritized as they show the "Old Taylor" and the person the media portrays her as: a sweet, naive teenager.
What connotations do the images carry?
These images carry a nostalgic connotation as the images chronologically show a different era of Taylor Swift's career. They are also given a negative connotation as they are distorted and made to be seen from a different perspective of being false and questionable.
How is genre reinforced through symbolic and technical codes from the outset?
Genre is reinforced through symbolic and technical codes by using representative pictures and objects such as the snake the opening sequence often refers back to. Taylor Swift was called a snake by fellow celebrities, as well as the media, and she made the negative situation a positive one by accepting her new reputation. She becomes the snake physically through the use of wardrobe in both the end of the opening sequence, and the performance itself. This is an example of mise en scene. She also uses snake videos on the large screens often during the performance, and even has a large snake statue.
How does the film establish an enigma from the outset?
This film establishes an enigma from the outset by being more interesting than a normal documentary. Documentaries usually carry the stigma of being boring, but the use of music and mystery in this film opening draws in the audience.
What strategies are used to ensure the film appeals to its target audience?
Strategies that are used to ensure the film appeals to its target audience are the use of nostalgia and mystery. Nostalgia is used for the viewers who are already fans of her and will be pulled into the film by Taylor Swift herself. Mystery is used for those who may not particularly like Taylor Swift, which they may begin to question as they put into perspective what she has gone through, why she is who she is today and why she makes the music that she does.
How has technology been used effectively?
Technology has been used effectively to add effects to pictures and videos as well as contribute to the overall mood given by lighting and sound during the performance itself.
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